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The North Face. The Explorer magazine.

The fourth issue of The Explorer digital magazine has now been published. Produced for The North Face® by Pubblimarket2, the magazine is aimed at all the players in the brand's European distribution network. The agency managed the entire project from the technical concept to creativity and the online launch. The Explorer focuses strongly on storytelling, with contributions from The North Face sportspeople, enriched with product descriptions, explanations of technological features, videos, information about sales strategies, media campaigns, ongoing PR activities and much more. The theme of the September issue is “Thermoball”; it is available in five languages for desktops, tablets and smartphones and can be downloaded as a pdf file – an issue with even more functions and interactivity. For past issues, Pubblimarket2 also managed the Ask the Experts feature, a form on every page allowing readers to send questions and requests directly to The North Face.