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"Spot the Explorer" street marketing.

To mark the launch of the new flagship store in Regent Street, London, The North Face sent a team of Himalayan explorers for a stroll around the streets of the city. Consumers were asked to take a photo with the group, and to post it on social media with the hashtag #SpotTheExplorer. The top prize on offer was a trip for two people to Yosemite National Park in California, as well as numerous iconic The North Face duffel bags. Pubblimarket was responsible for the creative side and for the choice and preparation of the various communication tools used to support the initiative.