The North Face has appointed Pubblimarket2 to develop an annual project that will entail the conception and creation of digital magazines dedicated to all players in the European distribution chain. For 2016 a total of four issues of “The Explorer Magazine” are in the pipeline, featuring the category drivers inspiring the SS16 and FW16 collections. Pubblimarket2 will be managing the project in its entirety: from the technical conception of the tool to the creativity, right through to its online launch.
Its target readers will get to enjoy a tool with a strong vocation for storytelling, thanks to the contributions of The North Face athletes, enhanced with product descriptions, explanations of the technology, video contents, information on sales strategies, media campaigns, current PR activities and much more.
The magazines available in five languages are designed for viewing on desktop, tablet and smartphone, and can be downloaded in PDF for reading offline.
The first magazine covered the months of February and March 2016, and focused on “Mountain Athletics™”, the new line of technical products for the training of athletes preparing to achieve big goals. Pubblimarket2 also handled the creation of a direct email with which to launch the interactive magazines and illustrate how to use them.