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Comp Evo. Mini-website and press campaign

The new top-of-the-range off-road TCX boot is the fruit of a renewed partnership with Michelin. Pubblimarket2 has developed two different press announcements and a special mini-website for its launch.

The first technical announcement highlights the boot's main innovative traits and strengths, while the second features the young French champion Dylan Ferrandis as an ambassador for the product. The mini-site is bursting with information, videos, as well as presentations of the motorcyclists who have chosen the new model, and it also includes a photo gallery of riders in action.