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Destination Royal Canin online competition

Following the success of the Royal Canin for a Year online competition, Pubblimarket2 defined the strategy and mechanism and produced the new competition, 'Destination Royal Canin'.

This online competition, too, is for the Isola dei Tesori shop chain. It rewards the loyalty of both customers and the numerous stores throughout Italy and aims at increasing awareness and incentivising sell-outs. It was publicised through special in-store material (PoP and radio commercials) and through the competition's and Isola dei Tesori's websites.