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Real People integrated campaign

Ivan Geronazzo is the new star of the Real People, Real Product integrated campaign, overseen by Publimarket2 for CMP. Ivan is a wine-grower with his family in the Valdobbiadene area, as well as an ultra-trail champion, with wins and great placings such as a first place among the Italians on a recent Ultra-Trail du Mont Blanc. The video follows him at work in his winery and during his training along the trails of the hills around Pieve of Soligo, both by day and by night. The athlete's shoes and clothes are from the new CMP C Sport3 line, specific for trail running.