The latest job for Aku, Pubblimarket2's client for as long as a decade, is its online magazine All'Avventura directed at everyone who enjoys the mountains. The magazine is full of stories and suggestions, both by the professionals and ordinary mountain goers.
All'Avventura is for final consumers, its purpose is to bring them into direct contact with the AKU world by revealing the motivations and values that have always shaped the company: functionality, reliability, awareness and responsible commitment to a sustainable future. Pubblimarket2 handled the graphic design and production of this new, important vehicle of the brand's identity. It features practical advice, true adventure stories by AKU's ambassadors, updates on AKU's work to protect the Italian landscape and its urban projects. Available online from the AKU website, an international edition is also published and is part of the online and offline specialist press.