Totally new graphic design, structure and content for an effective and intuitive portal that showcases the wide range of products on offer from this historic Italian manufacturer of professional espresso coffee machines. The new “Communication” and “Company” sections invite the user to delve into discovering the brand and its history, values and developments in innovation.
La San Marco Spa, the historic Italian manufacturer of professional espresso coffee machines and doser-grinders, is refreshing its online image and launching a new website www.lasanmarco.com. The new portal, revisited both in terms of structure and design, also introduces interesting new content and has been designed by Pubblimarket2. “Our choice to develop a new website,”
states Ing. Roberto Nocera CEO of La San Marco Spa, “stems not only from the need to provide a digital showcase for the international market that reflects the image of the Company as it stands today but also, and more importantly, our intention to provide increasingly more information about our work, products, history and values”
The new website launched a few days ago and currently available in Italian and English – soon to be completed with French, German, Spanish and Russian – features a linear structure that is fast and intuitive to navigate and draws attention to the vast range of La San Marco products: from traditional espresso coffee machines to the famous lever system models, including the fully-automatic and capsule coffee machines, right through to doser-grinders and all the professional equipment for bars and restaurants.
Of special interest for business users is the new Reserved Area, which is divided into two distinct sections: the e-commerce Spare Parts area dedicated to customers who wish to place orders and make purchases online, and Commercial area, where technical manuals and commercial documentation are made available to international Distributors and Agencies.
An important new introduction with respect to the previous online version is the website’s new Communication area, where all those who want to keep up to date with developments in the industry can consult the news, events, videos, campaigns and press reviews sections. Plenty of space has also been devoted to the Company area, where La San Marco has chosen to share its story with an even wider audience, giving an account of the most important steps in its history and presenting its values, new projects and commitment to social and environmental issues. Again within the same area, the References section brings together pictures of La San Marco machines from all over the world to create a sort of photograph “atlas” that invites not only professionals but also mere coffee enthusiasts and lovers alike to share their impressions and first-hand accounts with what is today, to all intents and purposes, one of the very few companies in the industry to have witnessed almost a century of history.